Inspired by the breathtaking beauty of Hawaii, the company’s birthplace, Maui Jim makes sunglasses and eyeglasses with a precise mission: to change the way we see the world.
“We believe that everyone should experience the millions of beautiful shades of colour that surround
us every day. We want everyone to see the bright colours of the world while protecting their eyes from
the damaging effects of reflections and rays”.
These words of Maui Jim describe the spirit that has given life to the brand since its foundation.
Their source of inspiration is the magnificence of the beautiful Hawaiian beach of Ka’anapali on the island of Maui together with what the locals call ‘aloha spirit’, the act of transmitting warmth, friendliness and sincerity. This union birthed their sunglass collections that express the joie de vivre of the Hawaiian islands.
The brand is known for the revolutionary patented technology of its polarized lenses – PolarizedPlus2
– which eliminate 99.9% of reflections and block 100% of harmful UV rays. Maui Jim glasses are thus
able to offer an astonishing level of visual acuity, protection and enhancement of colours – so much so that all Maui Jim sunglasses have earned recognition by the Skin Cancer Foundation as an effective UV filter for the eyes and the surrounding skin.
The models range from the classic tear drop to those that wraparound styles, and also include high fashion collections such as the Monstera Leaf, which features 24-karat-gold-plated 
temples.
temples.