Brandalism is a revolt against corporate control of the visual realm. It is the biggest anti-advertising campaign in world history and it’s getting bigger. Starting in July 2012 with a small team in a van, Brandalism has grown tenfold to include teams in 10 UK cities skilled up in taking back space. The most recent Brandalism Takeover in May 2014 saw the reclamation of over 360 corporate advertising spaces with hand made original art works submitted by 40 international artists.
Following on in the guerilla art traditions of the 20th Century and taking inspiration from Agitprop, Situationist and Street Art movements, the Brandalism project sees artists from around the world collaborate to challenge the authority and legitimacy of commercial images within public space and within our culture.
Brandalism starts from the democratic conviction that the street is a site of communication, which belongs to the citizens and communities who live there. It is a rebellion against the visual assault of media giants and advertising moguls who have a stranglehold over messages and meaning in our public spaces, through which they force-feed us with images and messages to keep us insecure, unhappy, and shopping.
All the artwork is unauthorised and unsigned. This is not a project of self-promotion, and none of the artists names or websites appear on the works: we believe there are already enough private interests taking ownership of our streets.
The United Nations 21st ‘Conference of Parties’ meeting taking place this December is supposed to agree a global agreement to limit greenhouse gas emissions to avoid the worst impacts of climate change.
Yet in 20 years of UN climate change talks, global emissions have risen by 63%. Increasingly, these talks are dominated by corporate interests. This year’s talks in Paris are being held at an airport and sponsored by an airline. Other major polluters include energy companies, car manufacturers and banks. Brandalism aims to creatively expose this corporate greenwashing.
The artworks were placed in advertising spaces owned by JC Decaux -one of the world’s largest outdoor advertising firms and an officialsponsor to the COP21 climate talks.
The artworks were created by over 80 renowned artists from 19 countries across the worldincluding Neta Harari, Jimmy Cauty, Banksy-collaborator Paul Insect,Escif and Kennard Phillips – many of whom featured at Banksy’s Dismalandexhibition in England this summer.