For Design Week 2017 Florim is offering a rich calendar of events including presentations, brand new installations and a presence in the most important design districts. From April 4th to 9th , high quality made in Italy ceramics will be on view at the Florim space at the Salone Internazionale del Mobile (Hall 22 | Stand E 25 – E 33), the Flagship Store and the CEDIT Space (Buonaparte Forum 14).
Inside the Salone, Magnum Oversize formats will be visible on a 200 m2 display space that reproduces an ad hoc setting based around the office theme. Florim materials will also enhance the DeLightFuL installation inside the Euroluce stand (Hall 15).
Florim is looking for ever closer ties with the world of Italian art and design and during Design Week the Flagship Store displays in the Buonaparte Forum will show the award-winning piece from the “CEDIT per Object” competition. This recognition is the result of the collaboration with miart and aimed at rewarding the work of an emerging Italian designer presented within the show’s “Object” exhibition section.
The official presentation of the work will take place in the Flagship Florim on the evening of Tuesday 4th April at the “Art and Design” event (18.30 – 23.00) and will continue throughout the month of April. The work, purchased by CEDIT will be donated to the Triennale Design Museum Permanent Collection.
The Group will be taking part in numerous other ventures throughout the week in partnership with other prestigious brands organized in the major Milanese design districts. To stay up to date and not miss an event, visit the designweek.florim.it website.