To give due credit to the importance of design in the creation and evolution of LG SIGNATURE, LG and international architectural firm Studio Fuksas teamed up to present Infinity at IFA 2019 in Berlin: the Fuksas-curated exhibition space reflects the infinite style and possibilities that LG’s ultra-premium products represent.
Under the philosophy of “Art Inspires Technology, Technology Completes Art” the collaborative effort communicates to visitors the symbiotic relationship between art and technology and how the two areas have long been intertwined.
For the Infinity exhibition, Fuksas introduces a kaleidoscope pattern and combines it with the elegant yet simple hexagon – a familiar shape in Fuksas’ works – to express the essential quality and endless possibilities of LG SIGNATURE technology and design. The perfect geometry serves as a bridge between the kaleidoscope motif and products, further emphasizing the quality and futuristic modernity that the brand embodies.
“Infinity highlights the uncompromising aesthetics and cutting-edge technology of our products in a way that I believe will resonate with IFA visitors” said Brian Na, vice president and head of LG Europe while admiring the installation.