OLIVER PEOPLES AND OSCAR NIEMEYER: EYEWEAR LOVES LA AND THE BEYON HOUSE
The Boyd house, a Los Angeles historical jewel designed by Brazilian architect Oscar Niemeyer in 1964, is the 2015 background of the latest Oliver Peoples Campaign. The property has a minimalist style, built in a T-shape, with high and low ceilings. It features 14-foot glass walls in the main living area, a split level and loft space. Moreover, it is the setting for one of the most esteemed collections of furniture in the world, with such designers as Jean Prouvé, Pierre Jeanneret, and Charlotte Periand.
The garden embodies the essence of Brazilian landscape, with palms and ferns populating the yards. A swimming pool overlooks the panoramic views of the Santa Monica Mountains and Riviera Country Club fairways.
Fluid, elegant, refined, what a better space to choose for Oliver Peoples?
In fact, the Boyd house an was the ideal place to shoot the campaign, as much of the brand’s inspiration derives from Los Angeles culture and the overall southern California lifestyle. The beautiful photographs and accompanying short film, “I Love You LA,” are shot and directed by fashion veteran and brand collaborator Lisa Eisner.
The Oliver Peoples collections of the 2015 season embody the unique style of the city through a balanced mixture of sophistication and bohemian glamour. It continuously draws inspiration from the distinctive culture of Los Angeles, iconic Hollywood tradition, and the beauty of great design, art and architecture. lifestyle of the brand.
Courtesy Oliver Peoples