Polaroid Eyewear is proud to announce its silver sponsorship of NYC Pride, the official host of WorldPride 2019 and Stonewall 50, along with a slew of other Pride-related activations throughout the Pride month of June.
Leveraging on its inclusive brand message See Beyond, Polaroid Eyewear, the only eyewear brand participating in NYC Pride, will be present with a uniquely designed branded float that will navigate its way through the official 2019 NYC Pride March on Sunday, June 30th, expected to be the largest LGBTQ + Pride March in history. Four hundred “friends of the brand” are being invited to register to march wearing WorldPride-themed Polaroid Eyewear T-shirts alongside the Polaroid Eyewear float.
Polaroid Eyewear will also have a presence at other local NYC Pride events, Pride Island (June 29 and 30th) and Pride Fest (June 30).
PRIDE SOCIAL MEDIA CAMPAIGN
Polaroid is proud to celebrates love and equality in all its colors by introducing its first ever PRIDE-themed social media campaign that encourages people to see the world from a new point of view. The campaign will run on Polaroid Eyewear’s social media channels from June 18th – June 30th as an initiative to raise awareness and break down barriers to achieving equal justice and equal opportunity for the LGBTQI community. Shot by photographer Jason Wee, the Polaroid Pride campaign features a total of eight New York-based fearless and unconventional LGBTQI influencers who were selected for their availability to see beyond with a fresh and playful attitude. All are wearing the brand’s newest sunglasses in the colors of the rainbow, including: Miss Malice (@missmalice_switchplay), Bowen Yang (@fayedunaway), Zach Stafford (@zachstaff), Kia Damon (@kiacooks), Johanna Toruno (@johannareign), Alok Vaid-Menon (@alokvmenon) and Ceyenne Doroshow (@doroshow).